How to build an MVP without coding anything
We like to think that we’re logical creatures who make rational decisions based on future value.
Published on November 23, 2016
While our decisions are often affected by costs we have already incurred that cannot recovered – known in economics as sunk costs. The more we invest in a project, the harder it becomes to abandon it. This is Sunk Cost Fallacy, and it can be a deadly cognitive bias for an early-stage startup whose resources are scarce and must be used wisely.