Storytelling for startups
These are my notes from the talk “Storytelling for Innovators and Disruptors” by Susan Lindner, brand anthropologist at Emerging Media presented at InfoShare 2016. Enjoy.
Published on June 2, 2016
Every startup has a story, obviously. But is it exciting, catchy or unique? Hardly. And why is that? Is it just because of the story itself or the way it’s told?Lindner thinks it’s the latter. Introducing your brand to customers is the crucial moment for storytelling to happen.